Marketing the moon shows that when neil armstrong took that giant leap for mankind, it was a triumph not just for american engineering and rocketry but for american marketing and public relations. To deliver 24 men to the moon 12 of whom ventured to its surface with 1960s technology, is even more remarkable from our vantage point four decades later. Marketing management and international trade language. Discovering the nike marketing strategy that put them on the map is where the gold is. With perpetual autumn on the mind, amber moon is striking a chord with us. Moon designs offers a full range of website design and development services, illustration, graphic design, and branding. Neil armstrongs first lunar footstep is ingrained in the minds of all humankind. In marketing the moon, they offer a detailed look at the efforts by the young space agency to develop a public affairs office and public relations strategy, and the complementary efforts by industry to raise awareness of the apollo program and their contributions. David scott and richard jurek, authors of marketing the moon. Generously illustrated with vintage photographs, documents, and advertisements, many never published before, marketing the moon shows that when neil armstrong took that giant leap for mankind, it was a triumph not just for american engineering and rocketry but for american marketing and public relations. Its been a really fun project, its now in production as a film and will be coming out around the 50th anniversary of apollo 11 the first lunar landing which will. Discover delightful childrens books with prime book box, a subscription that. Besides the amazing photos we curated many never seen before. Shining light on all kinds of fascinating facts about our moon, this simple, introductory book includes information on how the moon affects the oceans tides, why the same side of the moon.
The marketing book is everything you need to know but were afraid to ask about marketing. David meerman scott is a marketing strategist, advisor to emerging companies, and author of ten books. Marketing the moon here is the description of the book provided by mit press. Access a free summary of marketing the moon, by david meerman scott and richard jurek and 20,000 other business, leadership and nonfiction books on getabstract. The definitive pocket guide to soul marketing, courtesy of nmi. Marketing the moon is richly illustrated with photographs, artwork, and advertisements ranging from the cover art for jules vernes novel from the earth to the moon published in 1865, to a 2010 photograph of a test flight of the virgin galactic spaceshiptwo vehicle, vss enterprise. The selling of the apollo lunar program mit press david meerman scott. Concept of marketing and marketing management process lesson 2. Amanda moon has worked in the book publishing industry for two decades. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, marketing the moon shows that when neil armstrong took that giant leap for mankind, it was a triumph not just for american engineering and rocketry but for american marketing and public relations. In their book marketing the moon, authors richard jurek and david. The selling of the apollo lunar program is of the moon wrapped in the american flag. He collects artifacts from the apollo lunar program and is thought to be the only person in the world with a lunar module descent engine thrust chamber in his living room. Marketing the moon was a huge success, says scott, a marketing strategist and bestselling author who notes hes not related to the apollo astronaut of the similar name.
Mandi moon consulting personal branding, social media. From amazon optimization, social media blasts, and more, lotm will help you start off on the right foot when it comes to marketing your book. Early on, some readers might fear that the authors will lapse into marketing lingo. Moon books publishing works with both new and seasoned writers to get their stories and books published. A riveting, potentially redemptive story of modern american suburbia that reads almost like an ancient greek tragedy. The new book, marketing the moon, details just that. Marketing the moon david meerman scott and richard jurek. The striking image on the cover of marketing the moon. Beginning of a dialog window, including tabbed navigation to register an account or sign in to an existing account. Richard jurek is a marketing executive and coauthor of the book marketing the moon. Marketing the moon is a very detailed account of the space program leading up to and including the apollo program. Michelle legro is an associate editor at laphams quarterly.
Shining light on all kinds of fascinating facts about our moon, this simple, introductory book includes information on how the moon affects the oceans tides, why the same side of the moon always faces earth, why we have eclipses, and more. Little do most people know that there was intense marketing preceding the launch and landing. A nasa press kit from apollo 11, the first manned moon landing is up for auction. But that first moon landing might not have been such a memorable moment if it werent for nasas savvy pr team. But theyre open to offering numerous opportunities for marketing on the moon from corporate sponsorship, educational and inspirational marketing. Mar 31, 2014 what did it take to get the space agency to this point.
Marketing the moon is a fascinating look at how nasa and its partners brought the moon to the worlds living rooms. In july 1969, ninetyfour percent of american televisions were tuned to coverage of apollo 11s mission to the moon. Gibbons direct style makes this book an excellent teaching tool for a first look at the moon, the earths natural satellite. Thoroughly vetted by an astrophysics expert, the moon book is a perfect introduction lunar phases, orbit, the history of space exploration, and more. In marketing the moon, david meerman scott and richard jurek tell the stories of one of the. He collects artifacts from the apollo lunar program and is. This is the professional part where we break down our stages of service in marketing speak. In marketing the moon, david meerman scott and richard jurek tell the story of one of.
Marketing the moon the selling of the apollo lunar program. In this clip, im discussing the ideas in my book written with rich jurek marketing the moon. Marketing management and international trade pdf book free. We grow sustainable fitness, yoga and wellness businesses through effective web, social media and print marketing. Furthermore, j ust like any true content marketing strategy, it isnt really much of a strategy at all. The selling of the apollo lunar program the mit press scott, david meerman, jurek, richard, cernan, eugene a, kosofsky, scottmartin on. This book is visually stimulating colorful renderings of people are striking against a midnight blue background and filled with amazing information sure to stir the imaginations of young children eager to. Our authors are experts who have a passion for their destinations. With over 25 years of experience, we specialize in creative marketing and presentation solutions for local, regional, national, and international clients.
Marketing the moon is not a dry list of successes and failures during nasas apollo space program between 1961 and 1972. On the plus side, its not as bad as legal copy but no small print here we want you to know what we do. When the whitmans, a nouveau riche white family, move into a sprawling, newly built house next door to valerie alstonholt, a black professor of forestry and ecology, and her musically gifted, biracial 18yearold son, xavier, in a modest, diverse north carolina neighborhood of. Agricultural marketing trade and prices pdf book agrimoon.
Marketing your book can be difficult, time consuming, and confusing. May 20, 2019 neil armstrongs first lunar footstep is ingrained in the minds of all humankind. Your blueprint for creating competitionfree content that stands out and gets results moon, garrett, baer, jay on. Facing the ultimate frontier, neil degrasse tysons urgent and poetic antidote to the precarious fate of space exploration today.
They provide fresh and important insights into the apollo program, nearly half a century after the fact. For a bittersweet complement to marketing the moon, see space chronicles. Marketing the moon free summary by david meerman scott and. When working with lotm, we make sure that your book gets the online presence it needs to set you up for success. Mar 04, 2010 youngme moon of the harvard business school collaborated with xplane to create this video introducing her new book, different, an intimately drawn meditation on the meaning of business. They offer honest insight and strategic advice to help you decide whats worth your time and money. The apollo 11 50th anniversary experience, by rod pyle with buzz aldrin rod pyles gorgeous, fullcolor coffee tablestyle book goes behindthescenes of the apollo 11 mission, exploring the adventure and the scientific and engineering accomplishments of. Youngme moon of the harvard business school collaborated with xplane to create this video introducing her new book, different, an intimately drawn. Apollos revered place in the collective imagination stems, in large part, from the efforts detailed in this book. Your blueprint for creating competitionfree content that stands out. Rent marketing the moon the selling of the apollo lunar program 1st edition 9780262026963 and save up to 80% on textbook rentals and 90% on used textbooks. Marketing the moon david meerman scott on the power of.
Growing up in central minnesota, mandi has a heart for telling stories about all the good people and great business. The nike marketing strategy that most of us recognize isnt the one that made them famous, at least not in the early days. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, marketing the moon shows that when neil armstrong. With its rose gold accents, cozy, harvest orange color palette, and our favorite autumnal motifs and phrases, amber moon is. A kidfriendly introduction to the biggest, brightest light in our night sky. Using her signature combination of colorful, clear illustrations and accessible text, gail gibbons reinforces important vocabulary with simple explanations, perfect for budding astronomers.
Warren moon is the president and cofounder of sports 1 marketing where he cultivates unique and lucrative business opportunities for corporate brands, elite athletes, and strategic partners. Written by david meerman scott and richard jurek, the book is filled with color and black and white images to better relay one of the best marketing and public relations programs in u. Mandi moon is a speaker and brand marketing consultant for professionals, small businesses and entrepreneurs. Dec 17, 2018 with the upcoming holiday break, its the perfect time to dive into a new book and begin learning a new skill or maybe just find some extra inspiration as we enter the new year. In marketing the moon, david meerman scott and richard jurek tell the stories of one of the most successful marketing and public relations campaigns in history. Your blueprint for creating competitionfree content that stands out and gets results. Many only know warren moon as the nfl hall of fame quarterback, but warren is much more. What did it take to get the space agency to this point. The book is filled with stories, photos, anecdotes personal notes, advertising, covers of magazines, images from nasa films, newspaper clippings, tvscreenshots, facts, opinions and prototypes of equipment. Moon travel guides make independent travel and outdoor exploration fun and accessible.
David meerman scott and richard jurek, the mit press, cambridge, massachusetts, pages. One of the most successful public relations campaigns in history, featuring heroic astronauts, presssavvy rocket scientists, enthusiastic reporters, deeppocketed defense contractors, and tang. I wrote this book called marketing the moon with rich jurek, my coauthor, and gene cernan, the last man to walk on the moon, wrote the forward to the book. Celebrating 50 years since the apollo 11 moon landing. In the style of modernist propaganda bordering on postmodernist parody, old glory is draped over half of the lunar disc, dwarfing a tiny apollo lunar module sitting on an uncovered portion of the gray surface. Facebook is showing information to help you better understand the purpose of a page. That obsession led scott and coauthor richard jurek to publish marketing the moon, which tells the story of one of the most successful marketing and public relations campaigns in history. She works with sales teams and those who want to do a better job of telling their story online to build their business.
The selling of the apollo lunar program the mit press. Designed by frank garcia, this allaboutfall collection from prima is a breath of fresh air. The selling of the apollo lunar program, are professional marketing experts, with a serious sideinterest in nasa history and memorabilia. The new book marketing the moon shows the selling power. Divided into 25 chapters, each written by an expert in their field, its a crash course in marketing theory and practice. Moon has received the student association faculty award for teaching excellence on multiple occasions.